Athena Rivera hails from Rosarito, Mexico, where she resides with her
parents and many brothers and sisters. Originally born in Tijuana,
Athena began her rodeo career as a champion barrel racer, but after
being introduced to bull riding by her boyfriend, she fell in love
with the sport. Tragically, he passed away in 2023. Athena continues
to ride bulls to honor his memory.

Athena’s taking a page from Jorden’s playbook, working hard to
open doors for the next generation of female bull riders back home.
After months of work, she built an arena in her backyard, where she
now hosts rodeos that include bull riding, barrel racing, calf tie
roping, and many other rodeo sports for her local community. In her
free time, she also nurtures the local youth by teaching them how to
care for animals and how to ride.

Athena was the Elite Lady Bull Rider’s 2023 Novice Reserve Champion
and has won a number of titles throughout Baja California Sur.
